🔔 New: ROI Calculator for Leads Ads & Option to Pull Customers out of a Sequence
Measure how successful a paid Facebook or Instagram advertisement has been using our new FB/Insta Ad ROI Calculator & remove a customer from a sequence flow with our 'stop running' option
Leads Facebook/Instagram Ad ROI Calculator
As a small business owner, we know that every penny counts. One place that might feel daunting is the world of paid social ads. Maybe you’ve been curious about running paid ads on Facebook or Instagram, but with the hefty price tag, you want to ensure it’s worthwhile. Or maybe you’ve run paid ads in the past, but are uncertain if they had the impact you were hoping for, so you’d like more clarity before committing again.
Introducing the new Facebook/Instagram Ad ROI Calculator! This new report will automatically calculate the difference between the amount you spent on an advertisement* and the amount of revenue you’ve received from the customers who came in from that ad. This new calculator is incredibly useful for determining if the results of the ads are worth the cost for your business, and to see which particular ads are working the best.
To use the report go to: Analytics > Reports > Facebook/Instagram Ad ROI Calculator
*Note: the calculator will work for Facebook and Instagram paid ads only, and you must have your Facebook business account connected to your Leads app for calculations to pull. The report will generate results for ads run from now onward.
Remove Someone from Sequences with ‘Stop Running’
We know that there are certain times when it doesn’t make sense to keep someone in one of your sequence flows, but you also don’t want them to unsubscribe from marketing altogether. With the new stop running option, you can remove a customer from a particular sequence at any time.
You may want to remove someone from a sequence if you have a customer who lives in your area for only a portion of year, or maybe you allow someone to re-purchase an intro after not returning to your business for an extended period. Whatever the case, you now have the power to stop someone from going through a whole sequence if you choose!
To use this function, navigate to: Marketing > Sequences > select sequence > Customers > click the 3 dots next to selected customer > Stop running.
Don’t have Sequences or Leads on your account? You can add these apps directly to your account under Apps & Integrations > App Store. If you need a bit of help deciding if they are right for you, please click the link below to connect with our Success Team!
Want to learn more about this and other great Momence features? Check out our FAQ page or book a demo today.
Already a Momence user and want to know more?
💜,
The Momence Team